The boss just increased your online sales budget…again.
The sales staff has no interest in cold calling. They fear cannibalization of traditional ad buys. Local advertisers are skeptical of online advertising. CPM’s continue to fall. Expensive conferences and research reports don’t help. Oh yeah, and you just found out Google is giving away free websites to your clients. Geez.
Any of this sound familiar? Need a sure-fire way to hit your web budget? Read on to see how we did it….
As a former Online Sales Director in Philadelphia, I feel your pain. Our broadcast and newspaper teams struggled with those very same challenges of hitting an Internet sales budget. Then one day, I was invited to speak at a local chamber of commerce. This group of mom and pops wanted to learn how digital marketing could help their business.
When my little talk was over, we were amazed at how many sales leads were generated. While some just wanted to talk more, many more wanted us to handle their online marketing campaigns.
This is when the light bulb went off. We can close more web business by using ‘consultative’ and ‘educational’ forms of selling.
Local business isn’t really interested in discounted CPM’s, page views & Facebook fans.
All they care about is building their own business. Show ‘em how to blend traditional & digital marketing together, and they’ll be your customer for life.
That’s why we’ve perfected the art of putting on ‘Web Marketing 101 for Local Business’ workshops. (we’ve done over 500 events!)
They’re the best way to attract new business. We know what works…and what doesn’t. We’ve learned from our many successes and those handful of failures.
In just 90 minutes, Web 101 attendees gain confidence about marketing their business on the web. They’ll also see your media company as a marketing resource, and not just a print or broadcast outlet.
Advertisers will also be more likely to trust you with their online marketing dollars.
These ‘Web 101 for Local Business’ events really work….
Web 101 for Local Business. Dates are limited. Reserve now.
Here’s what you get:
> Up to (3) 90 minute sessions
> Sales Package & pricing templates
> Invitation copy & talking points
> Instructions for event management
> Custom presentation based on market need
> Event hosted & presented by Mel Taylor
> One full day in market
Complete Program – $4,750
FREE online, event registration webpage
FREE email reminders & online ticket delivery
Need a little more info before moving forward?
We can walk you through our Web 101 program using a private, online video conference.