Editorial leaders like Jeff Jarvis, Jay Rosen & John Paton have lead the charge to create powerful, online news organizations. Now we need specialists in local revenue & sales models to step up and take all of this great work to the next level. These 3 slides provide some insight on how to develop sustainable revenue models, that support much needed local news gathering.
Why Traditional Media Chokes on Web
September 12, 2010 By
TV, Radio and Newspaper will need to address these issues, if they want to succeed in the new digital economy.
NAB Radio Online Hyper-Local Revenue
June 5, 2009 By
NAB Radio and it’s hyper-local web revenue opportunity. Can the Radio Advertising Bureau (RAB) provide direction and motivation? Will Radio make the same mistakes as some TV and Newspapers? We hope Radio will think differently. Below is a recent presentation we gave to a group of Radio broadcasters at the NAB conference in Philadelphia, 2009.
