It’s understandable that broadcast, newspaper and hyper-local websites love these money makers for their ability to put local sales efforts on auto-pilot.
Unfortunately, 3rd party selling can turn your valuable ad inventory into a commodity that’s priced and traded in bulk with little regard for your site’s ad environment, readership, engagement and other qualitative features.
ESPN, Turner, NBC have already reduced their reliance on these 3rd party ad nets. They can sell their premium inventory better than any outsider. Why sell out to middle men who essentially put your inventory up for auction? Why not offer your premium audience…. at premium rates?
Watch the video below to see how many mis-use Google Ad Sense, Ad Blade, Centro and other 3rd party sales representation.