Mel Taylor Media

Online Revenue & Sales Strategy for Hyper Local Media

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Can Radio Beat New Web Competitors?

August 3, 2010 By MelTaylorMedia

Can Radio compete against Patch, Reach Local, Pandora, Groupon? Are your reps & managers familiar with these online companies?

On August 10 @ 3p et, we team up with Marketron to expose the new competitors, and share tactics that will help Radio defend against, and beat these new players.

This session will help Radio close more Web deals, and increase it’s overall revenue share.

This free webinar is NOT focused on pie-in-the-sky theory and research. Instead, you’ll get fact-based and proven instruction on how to position your station to win more Internet deals and grow overall revenue share.

Your team will easily overcome these NEW, client objections:           

  • We rank high in Google, we don’t need you.
  • We’re going to try Groupon and Foursquare.
  • Radio / Cable / Newspaper is enough.
  • Newspaper site has more page-views than you.
  • How much web traffic can you send me?
  • I’ve tried web before, but didn’t see any results

Click here to register for free Webinar. Space is limited.

Filed Under: Hyper Revenue Watch, TV and Radio Tagged With: against-online-radio, do-competitors-use-local-radio, how-newpaper-beats-radio, how-to-compete-against-reachlocal, internet400x150, marketron, marketronlogo, new-newspaper-competitors, online-competitors, radio-beat-online, reach-local-competitors

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2012 Mega Conference, San Antonio

For the upcoming 2012 Mega-Conference in San Antonio, we wanted to prepare attendees with info that’ll help them get the most out of the … [Read More...]

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EPIC FAIL: Separate Digital Sales Teams

Did this happen at your Newspaper, TV or Radio station? Consultants told you to hire a separate digital sales staff to win online. You were told … [Read More...]

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2012: Habits of Profitable Local News Sites

We monitor a variety of local media websites in markets large & small. They’re a mix of Newspaper, TV, Radio, Hyper-local, and other local … [Read More...]