That’s the feedback we’re getting from some of the smart folks involved with the ’Innovation’ efforts of Inland Press, SNA / LMA, Borrell & Associates and others.
Innovation is the current buzzword of the day. Too bad it’s being diluted and abused.
To be sure, innovation is a good thing. Unfortunately, it doesn’t work if it’s being touted by those primarily trying to protect the past.
A few years back, Clayton Christensen wrote The Innovators Dilemma. (Click below to watch video of Clayton explaining this concept) In this must read book, the Harvard Business School professor explains how the once mighty usually fall during periods of disruptive innovation. ( ex: WordPress vs. TownNews or WorldNOW )
Outstanding companies (newspapers) can do everything right and still lose their market leadership — or worse, disappear completely.
Our take-away: When legacy media managers, conference leaders and old school consultants put on “innovation events”….. it won’t work. It can’t. Why? Because the people who sign their checks are hand-cuffed to their current business models.
These smart industry leaders were excellent at their craft for the past 20 years. Today, they’re really not qualified to lead the industry into the future. Their financial connection to legacy revenue streams, and keeping current clients happy…. will prevent them from succeeding.
Don’t believe me? Just ask Clayton Christensen. His ‘Innovator’s Dilemma’ clearly explains how legacy newspaper & local media execs won’t be able to get the job done.
If you’re a newspaper or broadcast employee…it’s time to get wise. Is your boss looking out for your future…. or just their own? Is all this money they’re spending on ‘innovation’ really helping YOU at all? Ask your boss to see their ‘innovation’ notes. If they took any.
And now……the main man: Clayton Christensen and his Innovator’s Dilemma: