Local news & info sites need more than a banner sales strategy. While display ads are still a major part of online advertising, they’ll certainly not be the cash cow you hoped for. Instead, consider a variety of other revenue streams in order to move to sustainability. Some of the best revenue producers are OFFLINE. Here’s a graphical look at the business plan we developed, and are deploying in a mid-size market. This is a road map using proven tactics that are already working in many markets.