Mel Taylor Media is a Philadelphia-based consultancy known for its blunt, yet effective ways in getting local media execs to run their websites as a ‘profit-first’ business.
Mel Taylor: one of the highest-rated industry speakers, with popular appearances at INMA, Inland Press, NAB, Key Executive Mega-Conference, America East and other major events.
Successfully trained over 5,000 local media executives from companies like Tribune, The New York Times, Philly.com, Fox-TV, Clear Channel Radio, Calkins Media, and hundreds of independent, hyper-local publishers.
Author of the forthcoming; Career Re-invention for Media Execs, Mel is a 20 year veteran of Newspaper, Broadcast & Hyper-Local publishing. Over the years, he’s gotten his hands dirty in every department; content, sales and digital management. In 2006, he launched Mel Taylor Media to tackle the #1 problem in the local media world: managers were not applying the same proven business principles in running their websites, as they do with traditional media operations.
We provide expert advisory for increasing web revenue and developing digital strategy for local media. We cut the BS and get right down to basics. We install simple business principles into your digital operations. We call it the ’360 Digital Sales Process’. It’s easy. It’s proven. It’s exactly what most operators need.
Why contact Mel Taylor Media?
- Install digital-first tactics with profit-first focus
- Increase operational efficiency & reduce costs via digital
- Quickly grow top line web revenue
- Use digital to grow traditional sale
- Install Web inventory management systems
- Educate clients via Web 101 workshops
- Convert staff into multi-media pros
- Understand financial valuation of digital assets
Prior to starting Mel Taylor Media in 2006, here’s a look at our multi-media background:
- Mel Taylor Linked-in profile
- Contributor to New Business Models for News at CUNY. (Graduate School of Journalism)
- Director of Online Sales: FOX 29 Television in Philadelphia
- National Sales Director: WorldNow; (Representation of 250 Television station websites)
- Regional, Internet Sales Manager for 25 Clear Channel Radio markets
- Director of Online Sales: PhillyBurbs.com (Philadelphia Newspaper group)
- Sales Consultant at PhillyEdge (Alt-weekly Newspaper in Philadelphia)
- Mel Taylor Video; Digital Video Productions
- On-Air Radio talent in Philadelphia: WDRE, WYSP, WIOQ, WIFI, WPST
- On-Air TV talent, writer and features producer: CBS-TV3 , MTV, WPHL-17
- Radio Sales at WJJZ, Clear Channel Philadelphia
- Local Music Director at WYSP, CBS Radio in Philadelphia
For pricing and scheduling details, contact Mel Taylor Media.
Philadelphia Office: 267-625-5313
