Mega Conference Recap 2011
Inland Press; Patch & Hyper Local
On March 18, Inland Press responded once again to the newspaper industry’s interest in hyper local competition and the growth of Patch. They invited me to do an encore of the session that was originally presented in St. Petersburg, Florida a few weeks ago, at the Key Executives conference. See presentation below.
Attendees heard our message loud and clear. Run your website like your newspaper….profit must come first.
Key take-aways that seemed to resonate the most:
- Whoever acts as Web general manager, VP Interactive/content, editor, etc….must have their compensation tied to digital profitability and local market share….NOT page views or other soft metrics.
- CPM selling at the local level is no longer effective, and is only getting worse.
- Ad units and page layout need to be cleaner and more advertiser friendly. ( just like the newspaper )
- Reliance on 3rd party ad or remnant networks need to be reduced or eliminated.
- Newspapers need better awareness of the new, digital competitors like Groupon, Patch, Reach Local, etc.
- Patch may not be a newspaper killer, but they do execute local tactics that newspapers should adopt.
- Compensation, management structure and work flow must be re-aligned to embrace a digital first culture.
- Let’s stop talking about, or over-researching the problem. Let’s put sales & business 101 into action.
- Print is never going away. Yet digital will be the one tool that helps our industry the most.
Clark Gilbert Presentation Slides
Took some pictures of Clark Gilbert’s keynote presentation slides that he used at the Key Executive conference last week. See below.
Clark Gilbert Pic: Al Cupo
From DeseretDigital.com: Clark is the president and CEO of the Deseret News Publishing Company and Deseret Digital Media. The Deseret News is Utah’s longest running business and one of the nation’s fastest growing newspapers, both in print and online.
Photo: News & Tech
Deseret Digital is one of the largest targeted media networks in the country.
It manages the commercial Web properties of the Deseret Media Companies: DeseretNews.com, KSL.com, DeseretBook.com, MormonTimes.com and LDSChurchNews.com.
Gilbert was a professor at Harvard Business School. While there he was an adviser to the American Press Institute‘s Newspaper Next project on ways for newspapers to transition to the digital age.
NENPA; Newspapers Win w/ Digital
The New England Newspaper & Press Association had a great turn-out in Boston on Feb 11 & 12, for their 2011 convention.
Here’s the deck I used for the Internet Revenue & Business Model sessions.
Thanks to Dan Cotter; executive director of NENPA for inviting me to put on workshops focused on newspapers leveraging digital to grow audience / revenue share, and how to compete against the new threats of Patch, Reach Local, Groupon and other hyper-local publishers.
This popular, annual NENPA event is devoted to helping newspapers re-invent themselves for a what promises to be a dramatically more competitive marketplace.
Help Teens Avoid Facebook Mistakes
Here’s my latest keynote session and workshop devoted to helping parents, teachers and employers better understand the Internet usage of young adults.
Sustainable Business Models: Online News
Editorial leaders like Jeff Jarvis, Jay Rosen & John Paton have lead the charge to create powerful, online news organizations. Now we need specialists in local revenue & sales models to step up and take all of this great work to the next level. These 3 slides provide some insight on how to develop sustainable revenue models, that support much needed local news gathering.
Why Traditional Media Chokes on Web
TV, Radio and Newspaper will need to address these issues, if they want to succeed in the new digital economy.
Suburban Newspapers: Email Marketing 101
Suburban Newspapers of America hosted a recent webinar for Mel Taylor Media. Click below to watch a small collection of sample topics we covered from the session: The Basics of Email Marketing. Contact us for more info about our free webinars, as well as our premium, webinar training sessions.
Web Revenue 101 for Weekly Newspapers
Below is my latest presentation from the New York Press Association’s Spring Conference. This well-attended event was held in beautiful Saratoga, NY on March 27, 2010. It was great to see the room filled with many publishers & editorial staff…and not just sellers.
As we strongly urge: when your newsroom, programming & marketing folk understand basic online business models……they’re more likely to help create profitable websites.
NAB Radio Online Hyper-Local Revenue
NAB Radio and it’s hyper-local web revenue opportunity. Can the Radio Advertising Bureau (RAB) provide direction and motivation? Will Radio make the same mistakes as some TV and Newspapers? We hope Radio will think differently. Below is a recent presentation we gave to a group of Radio broadcasters at the NAB conference in Philadelphia, 2009.
