Newspaper Web Conference: E-EDGE

January 17, 2008 By

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It’s no secret. I’m bullish on the future of Newspapers. Not only in it’s current print form, but it’s future as hyper-local, multi-media news/info organizations.

Reverse publishing strategy, development of PROFITABLE online video/audio applications, and the re-training/re-deployment of sales & editorial staffs are just some of the areas that I am very enthusiastic about. So, I’ve ramped up my efforts in moderating more conferences that focus on these emerging, revenue generating trends.

Whether you’re a Newspaper exec, or you’re competing against them, you’ ll want to attend this important Web-focused conference. It’s called “e-Edge”. It’s part of the upcoming America East Newspaper Conference, starting March 10, in Hershey, Pa.

I’ll be moderating a panel called “Peek under the Hood”. It’s a look at what Radio & TV are doing to attract business to their websites, and how Newspaper is successfully fighting back with innovative video and audio initiatives.

The panel features:

  • Mike Sechrist; former GM of WKRN-TV in Nashville. This web-savvy TV veteran is THE pioneer in the world of TV and Internet. Notable achievements: the local blogger aggregation of Nashville is Talking, and installing the controversial, yet smart VJ/Mobile Journalist model into the newsroom. Mike will highlight some ways that Newspaper can pull advertising dollars away from local TV and Cable.
  • Ron James, Content Manager, SignOnSanDiego.com. Ron oversees the San Diego Union Tribune’s groundbreaking online radio efforts; www.SignonRadio.com, and www.AmplifySD.com. Radio is asleep at the wheel in this area, and Newspapers are moving quickly into this space. Ron will share his experience in the start-up efforts, and evolving strategy behind Newspaper’s revenue driven move, into online Radio and Podcasting.
  • Ken Dardis, VP, Marketing, Spacial Audio. A veteran radio broadcaster that has lead the charge in helping Radio evolve it’s mature business model to the Web. Ken will share his thoughts on where Radio is going in regards to the Internet, and where they’re making HUGE mistakes. 
Filed Under: Newspaper, Revenue Models Tagged With: , , , , , ,

Hairbands and the Personal Media Revolution

July 30, 2007 By

Stopped into the Borgata in Atlantic City this past Saturday night. Making my way thru this very popular casino, I peered into the window of a small club there, called the Gypsy Bar. Well whadd’ ya know.  It’s CC Deville, hairband guitarist and Vh1 reality star from 80′s rock band; Poison. He was playing a handful of songs with the local band performing.

As luck would have it, I had with me, my trusty digital still camera. Canon Powershot SD 800. Really good still camera, with a 2gb memory card. As a bonus, this little beauty also has video capability. Not great, but pretty damn good for a still camera. Click video above to see the footage that I took.

Where am I going with this story of casinos, rockers and digital cameras ? Well, it really hit home for me, that the Personal Media Revolution is in full swing, and has only begun to seriously alter the media landscape.

Here some of the things that this video potentially represents.

  • I captured a somewhat rare performance, with no preparation ( other than having a camera in my pocket).
  • Used a piece of equipment valued at only $400.
  • Was able to upload and host/distribute this video a no cost, using YouTube.
  • MTV, Radio or other music media entity did not cover this, or have the smarts/minimal resources to cover.
  • The Borgata casino is still not aware of how to leverage this type of unique situation online. Ex: having this clip on their site, could potentially encourage more people to visit in the future.

What is your company doing to leverage the Personal Media Revolution ?

Filed Under: Newspaper, Revenue Models, TV and Radio Tagged With:
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