Mel Taylor Media Experience and Background

Background

Mel Taylor has sold new media for newspapers, radio and television, and knows what it takes to get past low CPM’s and remnant ads. We hired Mel Taylor Media at WTEN in Albany and saw immediate benefits. In addition to innovative internet training and development for our sales team, Mel worked closely with the news director and web developer. Our site now looks better and is more appealing to our advertisers as well as our viewers. The best part: revenue is up. Mike Sechrist, WTEN Television, Albany, NY

Mel is charismatic, easily captures attention of the crowd and takes the time to build a story that can make the most difficult concepts seem easy. Before the client seminar (where Mel trained our sales staff) he addressed the most common objections. Our ‘Web 101 for Small Business’ seminar was a huge success; we generated over $132,000 in revenue and signed 26 new advertisers. Dan Sarko, VP Interactive; Tribune Media

As an event planner, I have the opportunity to place many different types of speakers on various industry programs. Rarely do I encounter a speaker of the caliber of Mel Taylor. Not only is he extremely knowledgeable and well-prepared for his subject matter, he’s also a very entertaining speaker and pleasure to work with. He’s an asset to any program. Marsha Stoltman; America East Newspaper Conference

Mel, your presentation was excellent! Your knowledge and experience in what works, and what doesn’t to generate online revenues is sorely needed in the Broadcast industry. Your recommendations are simple to follow, practical, and can be executed immediately. Feedback from attendees was as high as we’ve ever gotten for our webinar series. John Potter, VP Training; Radio Advertising Bureau

Mel, thank you for speaking at our annual conference. Our members loved your presentation style and were left with plenty of actionable, revenue generating ideas. The feedback has been fantastic and we’ve had numerous requests to have you back. Mike Kierstead, Atlantic Community Newspapers Association

Refreshing, easily understandable & entertaining….for managers and sales reps. I’m recommending Mel for future events that educate local businesses about online marketing, as well as online sales training initiatives for traditional media execs. Tara Cleary, New England New Media Association

Your presentation was incredibly beneficial. To have someone finally say it’s OK to ‘dumb down’ the internet sales process is something short of life altering, but certainly business altering. This was easily one of the best seminars I’ve seen. Paul MacNeill, President, Island Press Ltd