Local online news & info is about to enter it’s next phase. Newspaper, TV, Radio and hyper local operators can no longer run digital with their fingers crossed. Having editorial execs drive the digital bus by themselves is now seen as a recipe for financial pain and loss. Every part of the business is now up for serious scrutiny: who’s in charge, sales plans, management structure, skill sets, path to profitability, etc. Topping that list is the financial health and business plan of the online operation. Having superior content is no longer enough.
Internet financial health and online investment values were the focus of my session at the Family Ownership Conference in Chicago last month. Inland Press invited me to do: Digital Valuation of Newspaper, Broadcast and Online-Only Assets.
Valuation of Digital Assets. Inland Press. Oct 2011
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