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Online Revenue & Sales Strategy for Hyper Local Media

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Can Radio Beat New Web Competitors?

August 3, 2010 By MelTaylorMedia

Can Radio compete against Patch, Reach Local, Pandora, Groupon? Are your reps & managers familiar with these online companies?

On August 10 @ 3p et, we team up with Marketron to expose the new competitors, and share tactics that will help Radio defend against, and beat these new players.

This session will help Radio close more Web deals, and increase it’s overall revenue share.

This free webinar is NOT focused on pie-in-the-sky theory and research. Instead, you’ll get fact-based and proven instruction on how to position your station to win more Internet deals and grow overall revenue share.

Your team will easily overcome these NEW, client objections:           

  • We rank high in Google, we don’t need you.
  • We’re going to try Groupon and Foursquare.
  • Radio / Cable / Newspaper is enough.
  • Newspaper site has more page-views than you.
  • How much web traffic can you send me?
  • I’ve tried web before, but didn’t see any results

Click here to register for free Webinar. Space is limited.

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Related posts:

  1. Can Radio Overcome Web Objections? The latest addition to our popular webinar series. SESSION: Overcoming the NEW client objections to Internet. Can Radio can win against Groupon, Reach Local, Patch & other web advertising competition? Local business owners are moving larger portions of their ad budgets to online. Over 50% of this spend is being placed with online-only companies, based outside the market. Do your [...]...
  2. The Digital Threats to Radio Terrestrial Radio has survived a variety of digital threats over the years. Can it keep the winning streak alive? Abacast and Radio-Info present a free webinar on January 26. Competing and Winning Against the New Threats to Radio A different kind of local competitor is now making its move onto Radio’s turf. They have their [...]...
  3. Web Revenue Advisory Services for Radio 15 years of Radio & Web experience Proven expertise in profit-first strategy Custom sales training Online inventory management Cost reduction tactics Increase spot share via digital Monetizing mobile, streaming & social Custom training for programming  ...
Filed Under: Hyper Revenue Watch, TV and Radio Tagged With: against-online-radio, do-competitors-use-local-radio, how-newpaper-beats-radio, how-to-compete-against-reachlocal, internet400x150, marketron, marketronlogo, new-newspaper-competitors, online-competitors, radio-beat-online, reach-local-competitors

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