http://meltaylormedia.com/2010/06/gannett-local-web-fails-punts-to-datasphere/ Online Revenue & Sales Strategy for Hyper Local Media Wed, 01 Feb 2012 13:42:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://meltaylormedia.com/2010/06/gannett-local-web-fails-punts-to-datasphere/comment-page-1/#comment-99 links for 2010-06-19 Sat, 19 Jun 2010 13:02:58 +0000 http://meltaylormedia.com/?p=1905#comment-99 [...] Gannett Web Fumble, Punts to DataSphere Kevin: Mel Taylor Media doesn't mince words in criticising Gannett Broadcasting, the local television win on US publishing giant Gannett, in its decision to outsource local web sales efforts to DataSphere, or in the words of the post, is "putting some of their local web sales efforts on auto pilot". The post describers DataSphere as the "master of call-center web sales and quickie blogs". The post quotes a Borrell Associates report published in 2003 looking at the Disruption of Local Media. "The key take-away from this 7 year old, Borrell report? As long as a traditional media manager is calling the shots at the local media website, it will most certainly fail." (tags: Gannett TV local hyperlocal digital) [...] [...] Gannett Web Fumble, Punts to DataSphere Kevin: Mel Taylor Media doesn't mince words in criticising Gannett Broadcasting, the local television win on US publishing giant Gannett, in its decision to outsource local web sales efforts to DataSphere, or in the words of the post, is "putting some of their local web sales efforts on auto pilot". The post describers DataSphere as the "master of call-center web sales and quickie blogs". The post quotes a Borrell Associates report published in 2003 looking at the Disruption of Local Media. "The key take-away from this 7 year old, Borrell report? As long as a traditional media manager is calling the shots at the local media website, it will most certainly fail." (tags: Gannett TV local hyperlocal digital) [...]

]]> http://meltaylormedia.com/2010/06/gannett-local-web-fails-punts-to-datasphere/comment-page-1/#comment-98 Tweets that mention Gannett Online Revenue Disrupted. Punts to DataSphere. | Mel Taylor Media -- Topsy.com Wed, 16 Jun 2010 10:17:03 +0000 http://meltaylormedia.com/?p=1905#comment-98 [...] This post was mentioned on Twitter by Web Sales Enhancers, Mel Taylor. Mel Taylor said: Gannett Local Web Fumble. Punts to DataSphere. http://bit.ly/bUR98i [...] [...] This post was mentioned on Twitter by Web Sales Enhancers, Mel Taylor. Mel Taylor said: Gannett Local Web Fumble. Punts to DataSphere. http://bit.ly/bUR98i [...]

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