Rosenblum: Can Newspaper win Online?

January 28, 2010 By

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  1. How Can Radio Win Online ? Radio is being pressured by Wall Street to build online revenue. You read it in the Wall Street Journal and the industry trades. With that in mind….Newspaper websites have been seriously cranking along for almost 15 years now, TV for about 5. What can Radio do to catch up, get into the local online battle, and grow their revenue share? [...]...
  2. Will Newspaper win local Web battle ?   Can Newspapers dominate the local Web? Will newspapers retain their leading position in the local online news space? Can another local media entity or pure-play take a successful run at them, or will an outsider like Yahoo or Google come in for the kill? As an example of the turmoil and uncertainty being faced [...]...
  3. Using LOCAL to Win on Web   Didn’t get a copy of the new Philly Ad Club Magazine? Here’s my latest article that they published. Using ‘Local’ to Win on the Web  “The action on the local media battlefield is focusing on the Web.Newspapers are scrambling to make up losses in classified advertising.TV stations are scrambling to cover declines in automotive and political ads. Radio [...]...
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