Been invited to speak at the NAB Radio Show, (National Association of Broadcasters) in Philly on September 23. Here is the session info:
How can Radio learn and earn from Newspaper and other Online revenue leaders?
Veteran Radio Executive Mel Taylor, now a Newspaper and Online industry expert, will demonstrate how Radio can adopt various Internet sales tactics being used successfully by print and online-only media properties.
Attendees will learn proven sales, management and content/programming practices from local market leaders in online revenue. Bonus topics covered: video best practices, account executive compensation, job description overhauls, overcoming common objections, common website mistakes, high value inventory, and integrated promotions.
