WYSP Radio in Philadelphia, a CBS station, recently sent the mid-day team of Matt and Huggy packin’.
Instead of hitting the beach, or looking for their next gig, they took their show to the web. Not only do they have a loyal fanbase downloading their podcasts, but they’re packing nightclubs with their live podcast events. Click above to watch.
With cheap or free wireless broadband becoming the norm, this type of activity should be of great interest to terrestrial Radio. Maybe CBS could have streamed or archived their shows at www.WYSP.com ? Maybe they should have placed this team’s show on one of their under-utilized HD channels? Maybe Radio needs to develop online-only content, and create a talent ‘farm team’ that lives online and on HD ?
Watch for other “out of work” DJ’s to adopt these online tactics.
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Wow. Mel, you are a stand up guy. This was a very successful event and I hated to leave early. I really wish I could have stayed. This video can prove to sponsors that live podcasts and internet radio is the way of the future. terrestrial radio is doomed.
Yo Mel
Thanks for taking the the time to give the boys the exposure that they and we the fans deserve. F### YSP…….They’ll be sorry.
Giggidy Giggidy
Sparkinmark from Reading
good job mel. you rock and so does the matt and huggy show!!