Broadcast and Newspaper; what business are you in?

What business are you in ? Seriously, this is not a trick question. If you answered TV, Radio or Newspaper, you could be in for a rude awakening. For example: for readers of this blog that are in the “Newspaper” business, you may be surprised to learn that you are now in the NEWS business, not the NEWSPAPER business. Some of that job relates to the printed paper. Other parts of your job description are increasingly focused on the web.

Need some tough love about what business you are really in ? 

Kodak thought they were  in the film business. In reality, they were in the business of capturing images. Railroads thought they were in the railroad business. It didn’t occur to them that they were actually in the transportation business.

Even great, powerful businesses (like film, Railroads, Broadcasters and Newspapers, etc.) can be up-ended or marginalized by new technology. Often, it is very difficult to see the disruption coming, because most successful operations are still making big bucks with their current revenue/business models.

Be Sociable, Share!

• 

Related posts:

1. Local Online Strategy: Broadcast vs. Newspaper A few weeks back, we noted that FOX-TVwas smartly building local music sites for some of it’s markets. At the same time, we wondered aloud why TV was moving into this space, since Radio would seemingly be a much better fit for this type of online project. Then this morning, while reading the latest from Ken Dardis @ www.AudioGraphics.com, Ken [...]...
2. Newspaper & Broadcast Web Sales Fail Newspaper, TV and Radio has been trying to crack the code of web revenue for a very long time. Many think there’s some secret formula that has yet to discovered. The NAB, RAB, NAA, and the folks at Block By Block continue to avoid the obvious. The answer is right under their noses. Watch this [...]...
3. Web Revenue Mistakes of Broadcast & Print TV gets 10% of local online ad spends. Radio gets less than 2%. Newspaper shares are in decline. Compare these lowly numbers to online-only companies like Patch, Reach Local, and Google that are now getting over 50% of local ad budgets. Anybody in local media think that’s a problem that needs a little fixing? For [...]...