Is your staff comfortable in a Web 2.0 world? Do they have skills in things like blogging, RSS, video, podcasting, online sales, CPM or sponsorship selling, digital editing, convergence packages, etc ?
This question applies to TV, Radio, Newspapers and all other media properties.
The four ladies above are Web producers on a mission. They are an example of what MUST be done at local media properties. “Tell a great story with our dinky little camera and to put your video stories online via our vlog.” They work for Knox News. Take a look at their work here.
Jeff Jarvis from www.BuzzMachine.com, approaches this topic from the Print side. Rosenblum Associates goes at it from the TV side. Radio is ramping up as we speak.
In terms of Web training for traditional media, this space is wide open for someone to step into, in a big way.
Jeff Jarvis says: But what’s appalling is that newspapers are not retraining their staffs in the new skills of new media.
There are lots of cynical excuses for that: The papers want to lay off expensive people and hire cheap kids. Or the old dogs won’t — or some would say can’t — learn new skills.
Well, why not try? I have been arguing — to little result … so far — that news organizations of all sorts should train every person in the newsroom in the skills of new media: how to make video, audio, and blogs. That wouldn’t take long, just a day or two. It’s that easy. That’s why everybody out here is doing it.
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