HYPER-LOCAL REVENUE WATCH
Top 10 Web Revenue Mistakes of TV & Radio
TV gets 10% of local online ad spends. Radio gets less than 2%. Newspaper shares are in decline. Compare these lowly numbers to online-only companies like Patch, Reach Local, and Google that are now getting over 50% of local ad budgets. Anybody in local media think that’s a problem that needs a little fixing? For sure, we bet the investment folks at Angelo Gordon and Oaktree Capital are getting a little un-easy about this issue. All is not lost. Even though … [Read More...]
Hyper-Local gets Hyper-Competitive
Hyper local networks are popping up everywhere. Unfortunately, most struggle due to lack of cash flow and profitability. While their content and editorial oversight are quite strong, most lack sales and revenue expertise. This critical shortcoming allows other players to potentially take advantage, and swoop in with their own network that comes complete with a solid sales and revenue plan. In Sacramento, the local newspaper finally woke up to the fact that a … [Read More...]
Connect with Mel Taylor Media