Mel Taylor Media
Online Revenue & Digital Strategy
- Can Radio Adopt Smart Hyperlocal Strategy?
- 26 days agoCan Radio Adopt Smart Hyperlocal Strategy?
Can Radio Adopt Smart Hyperlocal Strategy?
MelTaylorMediaThe concept of hyperlocal is finally starting to get some recognition in the Radio world. For the past 5 years, Radio seems to have paid little attention to Newspaper’s s…Read More
- Your Choice: Entrepreneur or Indie Contractor.
- 32 days agoYour Choice: Entrepreneur or Indie Contractor.
Your Choice: Entrepreneur or Indie Contractor.
MelTaylorMediaDo you feel entrepreneurial? Or does the thought of going out on your own and starting a business, scare the crap of you? Either way, we're all on the way to becoming…Read More
- Can Radio Re-Invent for Hyper-Local Web Sales?
- 35 days agoCan Radio Re-Invent for Hyper-Local Web Sales?
Can Radio Re-Invent for Hyper-Local Web Sales?
MelTaylorMediaEvery so often, you have to re-invent yourself. When you're a Radio DJ with a goofy mullet haircut, it’s even more important to change. (especially if you’re hanging…Read More
- If Steve Jobs Ran Your Newspaper
- 40 days agoIf Steve Jobs Ran Your Newspaper
If Steve Jobs Ran Your Newspaper
MelTaylorMediaI'm reminded of this post I wrote, that really hit home with my many friends in the Newspaper business. The story of Steve Jobs is beyond epic. There’s not many who cou…Read More
- EPIC FAIL: Separate Digital Sales Teams
- 43 days agoEPIC FAIL: Separate Digital Sales Teams
EPIC FAIL: Separate Digital Sales Teams
MelTaylorMediaDid this happen at your Newspaper, TV or Radio station? Consultants told you to hire a separate digital sales staff to win online. You were told that traditional staff…Read More
- Habits of Profitable Local News Sites
- 49 days agoHabits of Profitable Local News Sites
Habits of Profitable Local News Sites
MelTaylorMediaWhat makes a local web strategy successful? It's more that just growing page views, Facebook fans and winning industry accolades. Successful Newspaper, TV, Radio...and hy…Read More
- Moneyball: Fixing Newspaper Web Sales
- 77 days agoMoneyball: Fixing Newspaper Web Sales
Moneyball: Fixing Newspaper Web Sales
MelTaylorMediaTraditional Newspaper management is just like the old guard in Baseball. That’s what you’ll think after watching Moneyball starring Brad Pitt as Oakland A’s general manag…Read More
- Selling CPM: How to Kill Local Media
- 214 days agoSelling CPM: How to Kill Local Media
Selling CPM: How to Kill Local Media
MelTaylorMediaWe hope Broadcast and Newspaper execs fully understand why Yahoo! is hurting. YAHOO! relies heavily on pageviews, commodity content and CPM or 'cost per thousand' sellin…Read More
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Frustrated by slow digital revenue growth at your Newspaper, Broadcast or hyper-local website? So were we. That's why we started Mel Taylor Media. We're all about local, online sales strategy.....that works NOW.....not sometime in the future. We're known for blunt, yet highly effective … READ MORE
When the local business community understands basic Web marketing, they start investing in it. That’s why Web 101 for Local Business Workshops are the quickest & most effective way to grow your online sales and advertiser base. Immediate revenue on the books Real world sales training … READ MORE
Want to get started with WordPress? It's the fastest growing, easiest to use CMS / Content Management System today. Need a full-blown local news or small business site? Want to create websites for small business, special events or promotions? We're now offering BEGINNER & ADVANCED WordPress … READ MORE