Local Newspaper & Broadcast Still Embrace Failing CPM Pricing Model

Some (too many) local news sites are still practicing outdated methods of pricing their ad inventory. Specifically, the CPM or cost per thousand model of online pricing. A recent article in the Wall Street Journal highlighted this crisis via the explosion of news sites and the Ad inventory contained within, along with automated ad exchanges that promote commodity pricing. We still scratch our heads as to why most Newspaper conferences and big name consultants avoid these discussions. To date, … [Read more...]

PATCH Platform Sold to Hyper-Local Publishers?

Recent PATCH patter about AOL chief; Tim Armstrong, includes discussion of possibly using the craptastic PATCH cms platform as a SaaS (software as a service) targeted at indie publishers. Comments from former PATCHER & Baltimore Sun exec; Tim Windsor, caught my eye on the Street Fight site. Tim submits that the oft-derided WordPress content management system is many levels better than the current PATCH platform. We agree and apparently so does CBS Broadcast with their wholesale adoption of … [Read more...]

Patch Pain Obscures Success of Indie Hyper local News

The rise and fall of PATCH, the hyper local news network from AOL is a red herring - a tactic to divert attention away from what really matters. While ink stained editors & broadcast newsrooms snicker at the mis-steps of the top heavy PATCH, there's a growing cadre of lean & mean indies flying under the radar and picking up steam. Did you notice those important & most accurate things CEO TIM ARMSTRONG said about PATCH & Hyper-Local recently? "I still believe local will be a … [Read more...]

Newspaper, TV & Radio Disrupted by Fast Moving WordPress

WordPress is on a tear and local TV, Radio and Newspapers are taking notice. Well, at least the smarts ones are. To date, this open-source platform called WordPress has been adopted and endorsed by most CBS Broadcast properties, as well as divisions within The New York Times, People Magazine and other media orgs with brains and a sense of fiscal responsibility. [carousel source="media: 10422,10421,10420,10419,10417,10416,10415" width="700" height="200"] WordPress, powering almost 20% … [Read more...]

Local TV WCPO Readies Paywall. Advertisers Pack Bags?

The E.W. Scripps Co.-owned WCPO in Cincinnati will erect a traffic & advertiser killing paywall in January 2014. They call the paywall “the first-ever premium subscription service for a TV station’s digital content. We call it a really bad idea. Local TV adopts bad idea from failing Newspapers. Seems like the brain trust at E.W. Scripps decided to avoid understanding how Newspaper paywalls have not panned out as planned. But of course, TV is different, right? It's no secret that audience … [Read more...]

Why Newspaper, TV & Radio Must Become Digital Agencies

Smart Newspapers are moving fast into the world of local, digital marketing services. They have to. They have no choice. No longer can Newspaper only push print ads and banner campaigns on the local business community. Newspaper is leading the local pack, but that's not saying much. TV and Radio are just now....waking up to this tactic. ( barely ) Web development, Social media, Email marketing and Web 101 workshops are just some of the services being offered by local media reps. Some call … [Read more...]

Your Banner Ads Suck. Really.

Nothing kills Internet revenue for hyper local media.... like crappy banner design. You work so hard explaining the benefits of advertising on your local news-site. Then you blow it. You either have an overworked print designer create the banner, or you outsource the design work to someone who has no idea what the client wants. The result: your client looks like hell. Then they cancel. Who should take primary responsibility for making hyper local clients look great online? Client? Nope. … [Read more...]

Hyper Local News Revelation: Exiting Publisher endorses WordPress.

Many high profile, hyper-local news websites have failed due to lackluster sales & revenue. This is true for both independent as well as corporate efforts. After spending investor cash like a drunken sailor, some exiting founders are semi-admitting that they might have survived if they used powerful, yet in-expensive software like WordPress as their content management system (CMS). Just in case you forgot, hyper-local road kill includes NBC's promising 'EveryBlock', which fumbled a sweet … [Read more...]

Small Business Websites Need Updates

For small businesses, online marketing continues to grow as an important tactic for reaching consumers online, and the website is an important part of any online marketing strategy. This comes from a recent report from Reach Local. The post continues: But just how important is website design to SMBs? We asked our readers when their latest website redesign was, and the results may surprise you: 53% said they have updated their site in the last year, while 41.5% had updated their site more than … [Read more...]

Why Newspaper, TV & Radio Must Use WordPress as a CMS

Most large and mid-size market media companies still rely on expensive & proprietary CMS; Content Management Systems, for their digital content. As Newspaper, TV and Radio see their local share of online revenue continue to slide, it's even more important to cut expenses to the bone without hurting digital operations, and possibly beef up it's content creation on the cheap. The biggest CMS today is WordPress. This open source, content management system is now 10 years old, and already … [Read more...]